Written by Martha Turner Osborne – Chief Marketing and Sales Officer

One of the many reasons I joined Teachers Life is the authenticity of their 80+ year mission of giving back to its policyholders, known as Members. Giving back to Members through meaningful and tangible benefit programs is a fundamental part of being a fraternal insurer.  Historically, this has taken the form of rebates, sponsorship programs, and scholarship and bursary awards for Members’ children and grandchildren.

Although these benefits are fantastic, I wanted to ensure we were creating the greatest impact, not only for our Members, but the communities in which we operate and serve.  When the Board gave me the green light to reimagine our Fraternal Benefits Program, I was more than excited to get started with the team. I saw the potential of our Fraternal Benefits Program and knew it was our best opportunity to truly make a difference amongst our Members and within our communities.  “Growth with Purpose” has now become our 2021 focus and strategic framework.

And, what a “Growth with Purpose” roadmap we have developed so far.  Over the next 24 months we will be rolling out some amazing new initiatives across all aspects of our business, including a reimagined fraternal benefits program.  Stay tuned for more on that in the coming year!

Today, we are pleased to share step one of our reimagined fraternal benefits program, our very own Teachers Life Virtual Wellness Program. Powered by best-in-class provider – Virgin Pulse – virtual health and wellness will be taken to a whole new level, helping our Members to become the best versions of themselves.  Virgin Pulse was founded in 2004 as part of Sir Richard Branson’s Virgin Group.  From the moment you become a Member at Teachers Life, you will have access to our program and be able to take your wellness to new horizons.  Unlike other insurers, we provide the advantage of receiving best-in-class benefits that encourage you to live a healthy and vibrant you.  Check out today’s press release, which highlights some more details.

Why does Virgin Pulse have the highest engagement rates compared to any other competitor globally?  Well, they’re experienced and committed to delivering solutions that incorporate the very best in user experience.  As a Member, you distinguish your personal goals across an incredibly broad and comprehensive list of connected health areas such as improving sleep patterns, quality time with friends and family, changing your relationship with alcohol, improving nutrition, steps towards an improved exercise regime and meditation, to name just a few.

If you can think of it, I can almost guarantee they have it covered with daily tips and insights.  I actually synced up ‘MyFitnessPal’ account to my Teachers Life Virtual Wellness Program, so it automatically captures all my daily tracking against my personal goals. The best part is you can earn points and get rewarded as you go. No matter where you are in your health journey, this platform is your “homebase for health”.

Going forward, we will shift our Member contests to driving and rewarding healthy behaviors through this platform. When a Member wins one of those contests, they will be able to redeem their prize in the program’s storefront with an amazing selection of merchandise and gift cards.  Finally, there are exciting challenges that are part of this platform to encourage Members to learn and have fun as they make their way along their personal wellness journey.  And if you have a competitive streak, you can invite up to 10 friends and family members to join for free on your challenge!  This is all about helping our Members achieve their goals one step at a time and with the right support.

If you are not yet a Member of Teachers Life, we offer individual life insurance to all Canadians.  You can open a policy today by clicking here or if you would like to learn more about our products first, click here.

Update: We no longer offer Virgin Pulse, but we have new and improved Flourish+ benefits. Learn more.

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