Starting the Conversation: 3 Tips for Talking to Your Family About Life Insurance

Discussing life insurance with your spouse, parents or children can be tough. Talking about death and disability isn’t easy. So it’s no wonder that an online survey conducted in the U.S. found that parents would rather talk to their children about almost anything else, including drugs, alcohol and religion, rather than life insurance (LIMRA, 2012). […]

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Women & Insurance: Are Women Missing Out?

Today’s women wear many hats – both as professionals and as caregivers. According to Statistics Canada, women represent 47% of the Canadian workforce but also continue to provide the majority of care for children, dependents and the elderly. Have you considered how those you care for would cope if you were unable to provide your […]

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How to be a ‘PROsumer’ When Shopping for Life Insurance

In our current consumer landscape things have been shifting. The power balance between consumers and producers is teetering with a heavy lean on the consumer side. Producers of goods and services can put their business out there but it is often the consumers who dictate how the conversation will go. How? By being active or […]

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